I have ordered many brands (at least 15) of pomade over the last 10 years. This is easily the best. The "stick" application makes it much easier to apply compared to the other brands that require you to use your hands. It isn't as flaky as other brands, and a minimal application gets the job done in a big way. And, when I touch my hair it doesn't feel sticky or crunchy like other brands. I am going to order another 10-15 just so I'll have a supply in case they stop making it.