Love this hair clay, best to put it on when having your hair damp or wet but more on the wet side. It has a strong hold but a light feel, almost feel like you don't have it on. I have more delicate hair and it is not harsh on it because it is water based. Easy to wash off. There is also a decent amount of product for the packaging I think it will last me around a year or more. Not putting it in everyday I don't think that will be great for hair health.