Love this hair clay, best to put it on when having your hair damp or wet but more on the wet side. It has a strong hold but a light feel, almost feel like you don't have it on. I have more delicate hair and it is not harsh on it because it is water based. Easy to wash off. There is also a decent amount of product for the packaging I think it will last me around a year or more. Not putting it in everyday I don't think that will be great for hair health.
I bought this two years ago and finally order another one! The clay is easy to apply and it holds my hair in style evening in windy days. Need only to apply small dab and I use little bit of water to to soften the clay to apply on my hair (which makes it last longer too!). I used to buy more expensive Korean brand clay.
Works very well and water based
My son and I both love this product for our short hair. It is infinitely reworkable even the next day. It has excellent hold with only a very small amount.
Bought for my son who said it was hard to use so untried it. It does take some working with but once you get it - holy cow!